Grōa provides tangible strategic options, practical solutions, and hands-on support for brands on their growth journey

With 50+ years of collective brand, product, distribution, and development experience, we actively engage with founders, management teams and stakeholders to support the strategic and operational re-orientation and re-invigoration of the organisation and help place the business on the right track towards sustainable and profitable growth.

Gróa Brand Group operates across three main areas:

Development – support brands in achieving their growth ambitions through consulting and channel partner search-and-selection services

Management – represent, operate, and grow brands as regional representatives, distributors, and agents

Investments – invest in, own, grow, and operate, brands

Gróa Brand Group is led by Simon Goodfellow and Lars Jorgensen

Gróa Brand Group is led by Simon Goodfellow and Lars Jorgensen, two leaders with +25 years of international brand and multi-cultural management experience.

We identify, enable, and facilitate growth opportunities, and help solve the strategic and operational challenges companies face across the different life stages, business models, and ownership structures.

Based out of London, we operate globally and through our international experience with world famous brands, appreciate the critical cultural nuances needed to successfully drive change and progress.

Our trusted global network of subject matter experts and partners, selected for their local market insight and industry expertise, support our efforts where needed.

Gróa Brand Group has extensive experience with brands and companies in the fashion, lifestyle, outdoor and sports industries, having worked with footwear, apparel, and accessories brands.

Our extensive channel experience covers DTC Retail (online and physical stores) through to Strategic Partnerships (e.g. online marketplaces and department stores), Franchising, Distributors, Agents, and Licensees.

What we do

Helping brands grow is our central premise

Gróa supports brands in defining, unlocking, and realising their growth ambitions through practical strategies and initiatives, driving sustainable top- and bottom-line growth.

We work across the value chain, from design through to customer experience, identifying and delivering strategic growth opportunities. These can range from strengthening home markets performance to launching in secondary markets and new distribution channels in partnership with carefully selected, local, brand operators.

Our involvement ranges from short-term assignments of evaluating strategic initiatives and distribution channel reviews, to longer-term engagements, including defining and delivering change initiatives, supporting strategy execution and implementation via interim management, advisory board activities, and C-suite sparring and coaching.

Our Approach

With 50+ years of collective brand, product, distribution, and development experience, we actively engage with founders, management teams and stakeholders to support the strategic and operational re-orientation and re-invigoration of the organisation.

A methodical approach delivering transformative results

Our approach typically follows the following simplified steps:

Appreciate current state
Understand desired future state
Review capabilities and resources
Develop roadmap
Deliver tangible first steps and/or results

We focus on delivering transformative results and do so with the following in mind:

Operational empathy - We engage differently than others. With our extensive hands-on experience, our approach is focused on delivering growth and operational efficiencies through practical solutions that lead to sustainable, transformative, and profitable growth.

Actionable outcomes – we ensure our recommendations can be actioned. Organisational and operational readiness is essential for a successful implementation.

Shared goals - As a focused and committed team, we align with - and dedicate our time to – delivering on the shared goals and objectives with our clients and partners.

Network access - We offer access to an extensive and trusted international network of business partners throughout the value chain, from sourcing through to international partners

Sustainability at the core – We build and grow with the future and the planet in mind. We want to ensure that we leave healthy and sustainable businesses to future generations.

Gróa Portfolio