Case Study 1
International Strategy
Conducted readiness assessment across the organisation and defined and managed work streams to enable international growth across key functions such as logistics, systems, structure, processes, marketing, etc
Delivered international strategy plan with revenue targets, business models and roll-out plan
Worked cross-functionally to introduce international ambitions and explain requirements and implications of moving from a single-market mindset to an international growth mindset.
Case Study 2
Wholesale Strategy
Reviewed and implemented new brand enhancing partnership strategy.
Assessed existing wholesale strategy, including profitability and brand contribution.
Defined future objectives and future operating models, including terms, brand relevance, geographical focus, and organisational requirements.
Rationalised wholesale channel structure to maximise market growth and profitability and ability to effectively operate new models and channels.
Case Study 3
International Expansion
Distributors
Conducted assessment of growth opportunities across secondary markets.
Developed partner profiles and selection criteria and approached candidates to assess interest and capabilities.
Built financial model and balanced score card to help assess market and partner attractiveness. Delivered short-list of targets and supported the business planning and negotiation process to ensure a mutually beneficial partnership.
Worked with internal functions to ensure that product, logistics, finance, marketing, and other key functions were able to meet local market requirements and ready to support the partner.
Case Study 4
International Expansion
Franchising
Developed franchise proposition to drive international expansion of DTC-led fashion brand.
Created brand- and operating guidelines and established internal processes to support store opening process in new markets via franchise partners.
Launched first international franchise store within 9 months.
Case Study 5
Post-merger Integration
Led the post-merger integration of the EMEA retail channel of a leading action sports group.
Identified and delivered on synergies through the optimisation of the store network, and via integration and rationalisation of multiple teams into one.
Optimised product assortment and brand mix to increase space productivity and overall store profitability.
Case Study 6
Licensing Partner Search & Selection
Defined ideal licensee profile with client and conducted search of suitable licensees through research and direct contact.
Following initial evaluation process, provided a short-list of candidates and facilitated the development of proposals that met the client’s requirements in terms of capabilities, experience, sales projections, channel development, etc.
